download your free 2025 holiday author marketing guide

I help self-published authors build visibility, sell more books, and feel confident about marketing—without trying to do it all.

AUTHOR MARKETING THAT ACTUALLY WORKS. * AUTHOR MARKETING THAT ACTUALLY WORKS. * AUTHOR MARKETING THAT ACTUALLY WORKS. * AUTHOR MARKETING THAT ACTUALLY WORKS. * AUTHOR MARKETING THAT ACTUALLY WORKS. *

Lynn is precise, caring, fun to work with, personable, and an innovative thinker. These qualities are just the tip of the iceberg of the many ways Lynn processes information to take it to the next level. She is multi-talented, will go out on a limb when external things go wonky, and if she doesn't know how to do something, you can count on her curiosity and professionalism to learn it or find someone who can help you. These qualities are hard to find in a world where opportunity and the next shiny thing take precedence over integrity and commitment.

eDY NATHAN, MA, LCSWR, CST - Author, public speaker, grief thought leader and psychotherapist

3 Ways I Can Help You...

1

Author Platform Amplifier – Private Coaching

This 12-week program helps you polish, build, and grow your platform with a visibility plan tailored to your goals. We’ll meet weekly to focus on what truly matters, cut what’s not working, and create a marketing rhythm that feels doable. By the end, you’ll walk away with clarity, confidence, and a strategy that actually works for you.

2

Non-Fiction Nerds Consulting

If you’re a nonfiction author gearing up for a launch, this is where strategy meets sanity. Together we’ll design a launch plan your team can execute—editorial reviews, list building, social media, the works. You’ll get structure, direction, and oversight so you can launch your book successfully without the burnout.

3

Done-For-You Marketing

For authors who’d rather focus on writing (not juggling content calendars), I step in as your marketing partner. From podcast pitching to email marketing, I manage the strategy and execution so your book gets seen and your time stays yours. It’s full-service visibility support for authors ready to scale.

Helping self-published authors reach their readers with clarity and confidence

STRATEGY WITH HEART

With over 30 years of marketing experience and a long track record of bestselling author campaigns, I blend practical know-how with genuine care. I don’t believe in overwhelm—I believe in progress you can feel proud of.

Real results, real support

Whether you’re launching your first book or growing your audience between releases, I’ll meet you where you are. You’ll get focused attention, honest feedback, and marketing systems that finally make sense for your author life.

LET'S GET STARTED →

The Lynn McGinnis Pop Quiz

what I'm known for:

Turning big, messy marketing problems into calm, clear strategies that make sense.

my workspace:

Surrounded by books and art supplies, with a lake view that reminds me to pause, and just breathe.

favorite kind of client:

The ones who say, “I hate marketing,” and mean it—but want to learn how to do it their way.

What I won't do:

Promise overnight success or viral fame. Real growth takes strategy and consistency.

current obsession:

Exploring how AI can give authors back their time and creative energy.

secret superpower:

Translating marketing speak into plain English that actually clicks.

From our first meeting, it was clear to me that Lynn was both a listener and a doer. Her keen sense of what was needed to effectively market my books, and more clearly define my brand, pushed her into immediate action. I can thank her for the growth I have realized in my book sales, which were stimulated through her creative ads, images and blurbs consistently posted to my social media and website.